The proliferation of Digital Technology has removed barriers of entry in most sectors making it easy for companies to scale up at a much faster rate. It is for this reason that Mawaitha has positioned its self as an accelerant for companies looking to expand their operations globally. Our grasp of the African market makes us an invaluable partner for anyone planning a market entry or expansion into any region on the continent. We have also established strategic partnerships with agencies in other parts of the world to aid you in your expansion efforts with special attention to the UAE and GCC. We offer a full spectrum of services for any organization of any size to gain a foothold into any new market and with the help of local partners scale up to success.
Global Branding
Mawaitha’s scope extends to the international viewpoint. We help organizations restructure how to present their products and services in new markets all over the world. We do this through a global understanding of the interplays for various industries, as this is coalesced by a diverse team that is well-versed in the global market intricacies through research.
Product Globalization
We reliably develop a global brand strategy and identity for a company’s products that can adapt to different local markets, which is anchored by a global communications plan that aptly details how the product is tailor-made for the specific needs of a target market. We achieve this through marketing materials such as events that are localized and aim at a particular market, all in a bid to create product awareness for potential consumers.
Digital Presence
We prioritize the target market by developing localized websites and social media profiles that are in the target market language while capitalizing on high-quality content that is advertised through local influencers and media outlets.
Market Entry
We facilitate a product market introduction after ensuring it has a strong brand identity among the local target market, adapting it to the needs of the target market, and then deliberating upon the product launch strategies such as licensing and joint ventures.
Launch Sequence Conceptualization
We are adept at creating interest in a product launch after setting goals and identifying the target audience.
Launch Sequence Planning and Execution
We deploy a comprehensive plan to ensure all the activities for the launch of a product are successful. We identify key stakeholders, come up with a launch plan that considers factors such as risks, liaise for coordination, and monitor the launch outcome.