Mawaitha PR is a Pan-African communication agency that specializes in crafting brand-building narratives that achieve desired communication objectives. We are firm believers in data-driven solutions, and as such, we aim to deliver the client’s brief while taking cognizance of feedback from the target audience. Our range of offers includes, but is not limited to:
Communication Strategy
We use Fresh, 360-all rounded, innovative, and creative perspectives to better understand a client’s communication objectives and goals. We seamlessly merge communication channels such as social media and mainstream media to perfectly bring out a communication strategy enacted to ensure all the deliverables are met. We believe in the transformative power of passing across information, and as such, our communication strategies are audience-oriented.
Media strategy
We have a Midas touch in conceptualizing media-relevant and prominent narratives that are ideal to be placed out in the public domain, shaping their thoughts. We accomplish this through media relations by maintaining a good relationship with the media through utilizing effective stakeholder management. We also do media accreditation and facilitation services that are instrumental in equipping journalists and media houses with all pre-requisite material to deliver stories on time and within the deadline.
PR campaigns
We execute successful PR campaigns through a thorough analysis of the client’s objectives and goals, researching their target audience. In our creative department, we have individuals who are skilled in conceptualizing engaging campaign plans that ensure content disseminated to the right audiences is quality and is through the right media outlets and influencers. We design and distribute press releases and do media tours on TV, radio, newspapers, and press conferences. We also handle all strategic, technical, and logistical needs to plan and execute a press conference with high rotation coverage. Being keen on performance, we monitor and analyse the final results of campaigns.
Pan-African Media Placement
We curate our content to a diverse African scope, and this is cultivated through our relationships with Pan-African journalists and media outlets. We have chartered the waters of the African markets, having collaborated with media outlets in Kenya, Uganda, Tanzania, Ethiopia, Rwanda, South Africa, Zimbabwe, Angola, Cameroon, Ghana, and Nigeria.